Brand Guide¶
The visual identity for Sips & Souls — colors, fonts, logo usage.
Colors¶
| Name | Hex | Use |
|---|---|---|
| Sips Blue | #3F67B1 |
Primary — header, links, buttons |
| Cream | #FFEFBD |
Backgrounds, soft accents |
| Sage | #63A088 |
Hover, focus, active states |
| Navy-Black | #160F29 |
Body text |
| Brown | #643616 |
Accent / coffee-related callouts |
Fonts¶
- External / customer-facing: Friz Quadrata (logo, primary), supporting display face TBD
- Body / digital: A clean, accessible sans-serif (TBD — currently Helvetica/Arial fallback for customer-facing)
- Internal / intranet only: Poppins. Do not use Poppins for customer-facing materials.
Logo¶
- Logo files live in Drive (TBD — direct link in Useful Links)
- Use SVG when possible; PNG with transparent background otherwise
- Don't recolor or distort the logo
What goes where¶
- External / public (signage, menus, social posts, the website): full brand standards apply
- Internal (this intranet, internal docs, staff communications): the brand is a guide, not a hard standard — Poppins and looser layouts are fine here